As the global leader in networking, Cisco strives to create lasting customer relationships by transforming the way people connect, communicate, and collaborate.
To build and maintain the relationships that drive its business, it is imperative that Cisco employees are able to make sense of not only their data, but also their customers’ data. Cisco offers a broad array of products, each with its own release schedule. To complicate matters, Cisco customers also have multiple products and release schedules. This creates complexity with respect to support and maintenance for individual customers.
With nearly 500 million lines of complex data, Cisco employees needed an easy and effective way to transform customer and sales data into actionable business intelligence.